Tips for online sales success leading up to the holiday season

As businesses gear up for the busiest shopping season of the year they can take advantage of a few simple steps to make it easier for potential customers to find them online:
 

1. Add Christmas and seasonally relevant product and service information to your online properties


These include your website, your business’ social media pages and business directory services like Hotfrog, which allows unlimited addition of products and services for free. This simple step is often overlooked but can be incredibly valuable in making your site appear in searches for seasonal gifts and services.


2. Make your online updates before the end of October

Give search engines sufficient time to index and rank the new content.


3. Modify or add Christmas-specific and seasonal keywords to your content and listing


Focus on specific products and services you are marketing during the holidays – the more precisely you can define these, the better chance that online search users looking for something specific or unique will find you. 

 

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